Friday, February 13, 2015

Worldwide Groove Corporation's Standard Chill Brings A Spotlight Onto An Eclectic Musical History

In Seattle I worked for a snowboard company, and my coworker would always play electronic music. He was a dj and he was working on all sorts of different tracks, remixes, and ideas for beats while working on tech there in our small offices. Back then he introduced me to a lot of electronic music, and a love for the genre started to blossom. Fast forward to today, and I hear a lot of music on a regular basis, and the one genre that always has a way of introducing me to new melody, musical notation, and creativity is electronic. Suffice to say Worldwide Groove Corporation's release of “Standard Chill” does an absolute grand thing to pull my heart strings and those of anyone that likes electronic, digital, and ambient music.

This record brings together tracks from a variety of musical genres but with an electronic feel, and it’s every bit iconic. Every track has something new to offer, and it’s not all digital, it’s got some amazing elements of jazz, rock, and more. The vocals featured include, Daniella Mason, Fleming McWilliams, Kenya Evelyn, Ingrid DuMosch, Missi Hale, and Melinda Doolittle on select tracks, and Ellen Tift offering the primary vocal element for other tracks. Each one provides a new flavor to the record, and it’s all an impressive juxtaposition at times. From the first sound of the vibrant vocals to the flowing dreamscapes presented by the mixes, you’re going to find yourself flowing through various stages of euphoria with this record.

There’s a lot here, there’s not one second wasted with dead air or ambivalence. Attention has been paid to every sound to create a lavish display of jazz, and flowing digital representations. Stand out tracks include “Our Love Is Here To Stay [ft. Daniella Mason]”, “When I Fall In Love [ft. Ingrid DuMosch]”, “Tangerine [ft. Fleming McWilliams]”, and “Fever [ft. Missi Hale, Venste]”, these 9 tracks represent a collection that is very eclectic, well defined, and perfect for parties, or while having a martini after a long day at work. This is not a traditional electronic record, it’s more than that. Worldwide Groove Corporation's release flows with urgency, and poetry that has to be heard again and again.

Check out Worldwide Groove Corporation's “Standard Chill”  here, and keep up to date with the music coming from this amazing label here. You’re not going to want to miss out on this.

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